by Jacques Horovitz · PEARSON CONSUMO · tapa blanda · ISBN 9788420530192
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Los Siete Secretos del Servicio al Cliente» is the business management manual by Jacques Horovitz, published by Pearson Consumo in paperback (146 pages, in Spanish).
Management guide proposing seven principles to improve customer service: knowing the customer and creating value, measuring performance, leveraging complaints, building loyalty, and getting employees to work customer-oriented. Service is presented as a business strategy and developed into guidelines applicable to any organization.
Translation by Juan Ramón Martínez; foreword by José Ramón Zaratiegui. Original work: «The Seven Secrets of Service Strategy».
Intended for customer service professionals and management executives seeking to strengthen loyalty and service quality.
