by Maryse Koehl, Jean-Luc Koehl · Foucher · tapa blanda · ISBN 9782216100910
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«Lexique marketing commerce vente» is the marketing, commerce and sales dictionary by Maryse Koehl and Jean-Luc Koehl, published by Foucher in paperback.
The book compiles 1200 terms from the fields of marketing, commerce and sales, with brief definitions and practical examples. Designed as a reference work for students, it helps clarify the meaning of specialised expressions and use them accurately in professional contexts.
Work in French of 192 pages, published in 2005 in the Les Lexiques Foucher collection.
A reference work for marketing, commerce and sales students who need to master the sector's terminology.
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