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Leap! A Revolution in Creative Business Strategy
4.6
Negocios y EconomíaISBN | 9780471229179
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Product details
Pages: 256 pages
Author: Bob Schmetterer
Publisher: John Wiley & Sons
ISBN: 9780471229179
Format: tapa dura
Language: en
Release date: 3/1/2003
ISBN: 9780471229179
Synopsis of Leap! A Revolution in Creative Business Strategy
En 'Leap', Bob Schmetterer muestra a los anunciantes cómo combinar la creatividad publicitaria y las realidades de resultados para desarrollar estrategias comerciales y campañas publicitarias ganadoras. Analiza algunas de las ideas de negocios más creativas de la historia, mostrando cómo las estrategias exitosas de publicidad y marketing hacen más que simplemente comunicar la marca: la definen. Schmetterer argumenta que el verdadero desafío para los anunciantes es ayudar a los clientes a aplicar el pensamiento creativo a sus estrategias comerciales centrales antes de lanzar una campaña de marca.
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