by Catherine Viot · Gualino Editeur · tapa blanda · ISBN 9782297000871
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«Le e-marketing» is the digital marketing handbook by Catherine Viot, published by Gualino Editeur in paperback (297 pages, in French).
Starting from online consumer behaviour, the work explains how to understand the market and the cyberconsumer to design effective positioning strategies. It pays special attention to the marketing mix of a sales site and offers a synthetic overview of marketing applied to the Internet.
Published on 26 September 2006, it is part of the Mementos LMD collection and has 297 pages.
An academic work intended for students and professionals in e-commerce and online marketing.
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