by Paul Greenberg · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448138004
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«Las claves de CRM» is the business management handbook by Paul Greenberg, published by McGraw Hill in paperback (528 pages, in Spanish).
A work that examines CRM (customer relationship management) from its foundations: concept, relationship with sales management, implementation strategies, sales force automation, partner management, applications for SMEs, and an overview of vendors and implementation services.
Spanish translation by Vuelapluma; work originally published in 2003 by McGraw Hill.
Reference work for sales, marketing, and commercial management professionals, as well as for business students.
