by Paul Greenberg · McGraw Hill · tapa dura · ISBN 9780071590457
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«CRM at the Speed of Light» is the fourth edition of Paul Greenberg's Social CRM guide, published by McGraw Hill in hardback (688 pages, in English).
The work explains the shift from traditional customer management to social CRM, where the customer leads the conversation and the company must collaborate with them in an environment of trust and transparency. It includes best practices, real cases, and a review of the latest technological developments in CRM and its vertical applications.
Work originally published in 2009, with a foreword by Marc Benioff, CEO of salesforce.com.
For marketing, sales, and customer service professionals and for executives who want to implement a Social CRM strategy in their organization.
