by Nicole d' Almeida · ARMAND COLIN · tapa blanda · ISBN 9782200269531
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«La société du jugement» is the philosophy essay by Nicole d'Almeida, published by Armand Colin in paperback (256 pages, in French).
The author analyses how public opinion's judgement has become a decisive force in the economy. With examples such as online petitions and boycotts, she shows that consumers can sink brands and companies must care for their reputation as a key asset. The market thus becomes a stage where signs and proofs are produced that need deciphering.
A popular work for the general public, especially for readers interested in communication, sociology and public opinion.
