Stalker
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Book detailsTapa dura
Publisher
Deusto
Pages
332
Language
es-ES
Author
Jean-Noël Kapferer
Description
Este libro de Jean-Noël Kapferer, publicado en 1993, explora los principios y el control de la gestión de la marca como capital de la empresa. Ofrece una visión detallada sobre la importancia de la marca en el mundo empresarial y cómo gestionarla eficazmente.
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