by Olegario Llamazares García-Lomas · ICEX España Exportación e Inversiones · tapa blanda · ISBN 9788478116966
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«La investigación de mercados exteriores» is a manual by Olegario Llamazares García-Lomas, published by ICEX España Exportación e Inversiones in paperback.
It explains how to plan foreign market research in phases: it narrows down the target market, reviews the main techniques and information sources for understanding the international environment, and details for the exporter the capabilities that will help them operate successfully outside their domestic market.
Third edition of the Cuaderno Básico collection, published in 2010 by ICEX España Exportación e Inversiones; text in Spanish, 36 pages.
For foreign trade professionals and companies starting their international expansion: a clear methodology for choosing a market.
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