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Marketing Internacional
4.4
Negocios y EconomíaISBN | 9788436812862
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Product details
Pages: 608 pages
Author: Ana Nieto Churruca, Olegario Llamazares García-Lomas
Publisher: Pirámide
ISBN: 9788436812862
Format: tapa blanda
Language: es-ES
Release date: 13/10/1998
ISBN: 9788436812862
Synopsis of Marketing Internacional
Este libro analiza de forma clara y sistemática los elementos clave del marketing internacional, una técnica de gestión empresarial esencial en mercados competitivos. Combina la exposición rigurosa de conceptos y estrategias con ejemplos reales, basados en entrevistas con empresas españolas y extranjeras exitosas en mercados internacionales. Dirigido a ejecutivos de exportación y marketing, directivos de multinacionales, empresarios y estudiantes de ciencias económicas y empresariales.
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