by Ana Nieto Churruca, Olegario Llamazares García-Lomas · Pirámide · tapa blanda · ISBN 9788436812862
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«Marketing internacional» is the marketing manual by Ana Nieto Churruca and Olegario Llamazares García-Lomas, published by Pirámide in paperback.
Technical work examining international marketing as a business management tool in open, competitive markets. It presents concepts, strategies and actions with rigour, illustrated with real cases from around forty interviews with Spanish and foreign companies successful in their international expansion.
The text is in Spanish; this edition was published on 13 October 1998, has 608 pages and belongs to the Economía y Empresa collection; it is the second edition.
Work for export and marketing executives, multinational managers, entrepreneurs and students of economic and business sciences.
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