Negociación Internacional

Synopsis of Negociación Internacional

This book offers a comprehensive guide to improving negotiation skills in an international context. It explores essential strategies and techniques for effectively negotiating with clients, suppliers, and partners from different countries. Key topics such as establishing room for maneuver, the stages of negotiation in foreign markets, tactics preferred by international executives, and the importance of cultural factors and non-verbal communication are addressed. It includes practical cases of Spanish companies that have been successful in complex negotiations worldwide, providing a practical and applicable vision for the reader.