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La grande triche
by Jean-Claude Usunier, Gérard Verna · · 218 pages
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Pages: 218 pagesAuthor: Jean-Claude Usunier, Gérard VernaPublisher: Publisher to be confirmedFormat: PaperbackLanguage: freRelease date: 1/1/1994ISBN: ISBN 9782707123985
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Synopsis of La grande triche
La grande triche: éthique, corruption et affaires internationales es un análisis profundo de la ética, la corrupción y las prácticas empresariales internacionales. Publicado en 1994, este libro de Jean-Claude Usunier y Gérard Verna explora las complejidades de la moralidad en el mundo de los negocios globales. Incluye referencias bibliográficas y forma parte de la serie 'Cahiers libres'.
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About the author
Jean-Claude Usunier
Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.
1951–200523 titles published
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