by Don Keough · Penguin · tapa blanda · ISBN 9780141039220
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«The Ten Commandments for Business Failure» is Don Keough's business essay, published by Penguin in paperback (208 pages, in English).
Don Keough, former president of Coca-Cola, presents the ten mistakes that lead companies and executives to failure, such as stopping taking risks, being inflexible, or relying only on experts. With a light-hearted tone and anecdotes from his career, he explains how to spot and avoid these traps. Includes a foreword by Warren Buffett.
Originally published on 31 July 2008. Don Keough was president and chief operating officer of The Coca-Cola Company between 1981 and 1993.
Aimed at executives, entrepreneurs, and management professionals who want to learn from the most common business mistakes.
