by W. Chan Kim, Renée Mauborgne · Profit Editorial · libro de bolsillo · ISBN 9788410235991
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The second revised and expanded edition of the international bestseller that revolutionized the business world. With over 4 million copies sold and translated into 49 languages, W. Chan Kim and Renée Mauborgne demonstrate in Blue Ocean Strategy that success does not lie in competing in saturated 'red oceans,' but in creating 'blue oceans': market spaces without competition where new demand is generated and growth is profitable and sustainable. This edition includes practical frameworks for applying 'value innovation' in the age of artificial intelligence, featuring new case studies on Taylor Swift and NVIDIA.
