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La alquimia de la innovación
by Alfons Cornellà, Antoni Flores · Deusto · tapa blanda · 156 pages
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Pages: 156 pagesAuthor: Alfons Cornellà, Antoni FloresPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/11/2007ISBN: ISBN 9788423424627
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Synopsis of La alquimia de la innovación
Dos expertos en innovación, Alfons Cornella y Antoni Flores, comparten sus experiencias e ideas sobre los aspectos clave para innovar y cómo afrontar los retos de un mercado globalizado y competitivo. A través de una conversación amena, cada capítulo explora una palabra clave que resume la esencia de los procesos y coyunturas que impulsan la innovación, contextualizado con casos empresariales actuales. Un decálogo instructivo e inspirador para aquellos que buscan innovar en el mundo empresarial.
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