by Robert Kaplan, David Norton · Campus Elsevier · tapa blanda · ISBN 9788535214697
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This book is a collection of articles by the creators of the Balanced Scorecard, Kaplan and Norton, published in the HBR series. It includes four key articles: 'Balanced Scorecard – Measures that Drive Performance', 'Putting the Balanced Scorecard to Work', 'Using the Balanced Scorecard as a Strategic Management System', and 'Having Trouble with Your Strategy? Then Map It'. It provides practical insights into strategic management and performance measurement.
