by Robert Kaplan, David Norton · Editora Campus · tapa blanda · ISBN 9788535207095
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Written by renowned experts Robert S. Kaplan and David P. Norton, this book explores how companies can transform strategy into a daily task for every employee. Through the concept of the Balanced Scorecard, the authors provide a practical guide to aligning the organization, creating synergies, and ensuring that strategy becomes a continuous management process. It is an essential work for executive leaders looking to mobilize organizational change and thrive in today's dynamic business environment.
