by Robert Kaplan, David Norton · Elsevier · tapa blanda · ISBN 9788535212686
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Written by Robert S. Kaplan and David P. Norton, this book is a key installment in the 'Balanced Scorecard' series. Using real-world examples, the authors demonstrate how organizations can clarify their strategies and communicate them effectively to all employees. The book details how to identify internal processes critical to strategic success and how to align intangible assets—human, information, and organizational capital—with the company's strategic objectives. It provides an innovative framework for describing, measuring, and managing strategy, based on the premise that you cannot manage what you cannot measure, and you cannot measure what you cannot describe.
