by Marcel Germon · Albatros · tapa blanda · ISBN 9782727301806
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This book, written by Marcel Germon, offers a deep look into the life and career of Jacques Séguéla, one of the most influential figures in the advertising world. Through its pages, the author explores the career and creative vision of this iconic French publicist, analyzing his impact on the industry and his ability to transform commercial communication. Originally published in 1988, this work is an essential reference for those seeking to understand the evolution of marketing and advertising from the perspective of one of its most prominent figures.
