by Unknown · tapa blanda · ISBN 9788497322362
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«Investigación de marketing: aspectos esenciales» is the marketing manual by John R. Webb, published by Ediciones Paraninfo in paperback.
The work provides an overview of marketing research and addresses its essential aspects, such as the analysis of market data and its usefulness in guiding commercial decisions, with a focus oriented towards the business field.
Second edition of the work, comprising 320 pages and published in the Negocios collection.
Aimed at students and professionals in the fields of business and marketing who want an introduction to commercial research.
