by Gemma Ferrer García · ESIC Editorial · tapa blanda · ISBN 9788473563123
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«Investigación comercial» is the market research manual by Gemma Ferrer García, published by ESIC Editorial in paperback (210 pages, in Spanish).
It covers in ten chapters all the phases of commercial research: study design, qualitative techniques, survey and questionnaire, sampling, univariate, bivariate and multivariate data analysis, and preparation of the final report. It includes introductions and summaries per topic, group practices and individual analysis exercises.
It belongs to the «Libros profesionales» collection from ESIC Editorial. First edition published in 2002.
Aimed at university students of commercial research and marketing or sales management professionals seeking a practical guide.
