by Anna Claudia Pellicelli, Giorgio Pellicelli · tapa blanda · ISBN 9788820015275
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«Introduzione al marketing» is the introductory guide to marketing by Anna Claudia Pellicelli and Giorgio Pellicelli (Sperling & Kupfer, paperback).
An introductory work on marketing with a didactic approach and language designed for non-specialists. It covers the fundamentals of the discipline: studying one's own market and managing the marketing mix, with special attention to product, price, promotion, and distribution.
It belongs to the «Le basi del management» series by Sperling & Kupfer. It has 328 pages, is in Italian, and was first published in 1993.
Recommended for readers with no prior training who want to become familiar with the basic concepts of marketing.
