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ISBN: 9788820015275
Este libro, 'Introduzione al marketing', es una guía introductoria al mundo del marketing, escrita por Anna Claudia Pellicelli y Giorgio Pellicelli. Publicado por Sperling & Kupfer en italiano, forma parte de la serie 'Le basi del management'. Con 328 páginas, este libro de tapa blanda ofrece una visión general de los fundamentos del marketing.
