by José Antonio Almoguera, Javier Pérez · S.A.P.E. · tapa blanda · ISBN 9788440715906
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This book, titled 'Introducción al marketing empresarial', is a technical work focused on the fundamentals of marketing within the business environment. Written by José Antonio Almoguera and Javier Pérez, it is part of the 'Biblioteca económico-fiscal' and was published by ESINE, Centro de Estudios Técnicos Empresariales. The work offers a structured overview of key management and marketing concepts, serving as a useful resource for students and professionals interested in the field. With approximately 189 pages, this manual is presented in a paperback format, ideal for academic and technical reference.
