by James Champy · Elsevier · tapa blanda · ISBN 9788535233612
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«Inspire-Se» is the business book by James Champy, published by Elsevier in paperback (176 pages, in Brazilian Portuguese).
The work is the second volume of a four-part series covering strategy, marketing, leadership, and operations. Drawing on real experiences of companies that have found new ways to innovate and grow, it offers practical advice for competing in today's economic environment and getting customers to return.
The cover reproduces the subtitle «Casos práticos e inspirações para fazer os clientes voltarem».
Recommended for executives, entrepreneurs, and professionals interested in strategy, marketing, and business management.
James A. Champy is an Italian-American business consultant, and organizational theorist, known for his work in the field of business process reengineering, business process improvement and organizational change. He co-authored the book Reengineering the Corporation: A Manifesto for Business Revolution in 1993 with Michael Martin Hammer, which was considered one of the 25 most influential business management books by Time.
