by Enric Barba Ibáñez, Carles Torrecilla · tapa blanda · ISBN 9788493830335
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This book will help you to implement and organize innovation in your company immediately. Enriched with the author's personal experience and a multitude of cases, it is a practical manual that will not disappoint you. Written in the form of tips, grouped from two perspectives, the managerial and the operational, it aspires to become a reference book on innovation. Enric Barba applies innovation to his daily work as a manager in the field of R&D&I, a task in which he has left a broad and successful testimony. The Innovation book also includes an epilogue with the innovation philosophy of Steve Jobs, founder of Apple.
