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Herramientas de marketing
4.1
Negocios y EconomíaISBN | 9788423424665
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Product details
Pages: 264 pages
Author: Patrick Barwise
Publisher: Deusto
ISBN: 9788423424665
Format: tapa blanda
Language: es-ES
Release date: 1/3/2007
ISBN: 9788423424665
Synopsis of Herramientas de marketing
Este libro, perteneciente a la colección Harvard Business Essentials, ofrece una guía práctica para directivos y profesionales del marketing. Explora las 10 estrategias clave para alcanzar el éxito en el ámbito del marketing, abordando desde la segmentación de clientes hasta la asignación de recursos y la ejecución de planes de marketing efectivos. Ideal para aquellos que buscan comprender los conceptos fundamentales del marketing y aplicarlos para conservar clientes y captar nuevos.
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