by Patrick Barwise, Sean Meehan · Harvard Business Review Press · tapa dura · ISBN 9780875843988
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«Simply Better» is the business management essay by Patrick Barwise and Sean Meehan, published by Harvard Business Review Press in hardback (208 pages, in English).
The book criticises the obsession with differentiation and proposes going back to basics: reliable products, punctual services and good value for money. Offering the category's generic benefits better than the competition is the key. It includes examples from Toyota, Tesco and Ryanair and a framework for understanding what customers value.
Work originally published in 2004, with the subtitle «Winning and Keeping Customers by Delivering What Matters Most». Winner of the 2005 Berry-AMA prize.
Aimed at managers, marketing teams and Business and Economics readers interested in product strategy and customer satisfaction.
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