by Luis María Huete, Michel Debaig · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448116781
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«Hacia un nuevo paradigma de gestión» is the management essay by Luis María Huete and Michel Debaig (McGraw-Hill, paperback, 144 pp., Spanish).
The book explores why certain companies manage to alter the rules of their market and become rivals that are hard to beat. It reviews management strategies and approaches that allow differentiation in dynamic environments, with special attention to innovation and the transformation of the business paradigm.
Its subtitle is «Por qué algunas empresas rompen sus mercados y se convierten en formidables competidores». McGraw-Hill Management series; foreword by Pedro Nueno.
Aimed at students and professionals in business administration and management interested in strategic innovation.
