by Fernando de Manuel Dasí, Rafael Martínez-Vilanova Martínez · ESIC Editorial · tapa blanda · ISBN 9788473562126
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«Habilidades de comunicación para directivos» is the communication manual by Fernando de Manuel Dasí and Rafael Martínez-Vilanova Martínez, in paperback.
Explains how to communicate effectively in business, in writing and orally: drafting reports, defending projects, preparing conferences, leading meetings, handling complaints and facing interviews. It also covers communication with clients, shareholders and the press, and highlights the role of persuasion in effective leadership.
Published by ESIC Editorial in 1999, in Spanish, with 240 pages. The authors have held managerial positions in private companies and are professors at ESIC.
For executives, middle managers and professionals who need to strengthen their capacity for conviction and persuasion in the workplace.
