Los cien errores en los procesos de negociación

Synopsis of Los cien errores en los procesos de negociación

This book, written by Fernando de Manuel Dasí and Rafael Martínez-Vilanova Martínez, experts in communication and negotiation, explores the hundred most common mistakes made in negotiation processes. Through exhaustive research and interviews with the best negotiators, the authors classify these errors and offer recommendations on how to address and avoid them. The book covers errors in the environment, preparation, argumentation, the use of questions, assertiveness, conflict management, and group negotiation, providing a practical guide to improve negotiation skills.