by Fernando de Manuel Dasí, Rafael Martínez-Vilanova Martínez · ESIC Editorial · tapa blanda · ISBN 9788473562355
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«Comunicación y negociación comercial» is the manual by Fernando de Manuel Dasí and Rafael Martínez-Vilanova Martínez, published by ESIC Editorial in paperback.
It sets out the fundamentals of communication and negotiation and puts them into practice in professional situations such as negotiated selling, running meetings, public presentations and the personal interview. It tries an applied approach, with theoretical rigour and tools for the business environment.
Third revised and updated edition, published in 2000. Part of the Libros profesionales collection; 277 pages in Spanish.
Aimed at business professionals, managers and students in commercial areas who want to improve their communication and negotiation skills.
