by Svend Hollensen · Financial Times Management · tapa blanda · ISBN 9780273646440
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Global Marketing: A Market-Responsive Approach is a book intended to help its readers develop effective and efficient market-responsive global marketing programmes. Written from the perspective of the firm competing in international markets, this book will also be of special interest to marketing managers who wish to keep abreast of the most recent developments in the global marketing field. Revised for the twenty-first century, Svend Hollensen has updated his successful book, expanding coverage of the increasingly important role of e-commerce in global marketing.
