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Svend Hollensen
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Second-hand books by Svend Hollensen
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Curiosities about Svend Hollensen
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Svend Hollensen is a renowned economist specializing in the field of global marketing.
His most prominent work, Global Marketing, is a fundamental academic reference in his field.
Throughout his career, he has published a total of 39 works on management and commercial strategy.
His approach is noted for the intensive use of case studies to explain complex marketing concepts.
His texts are essential tools for understanding the challenges of international marketing and export.