by Amélie Ebongué · Dunod · tapa blanda · ISBN 9782100827558
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With 800 million monthly active users worldwide, TikTok has captured the youth. Having become essential in just a few years, the Chinese application is revolutionizing the digital landscape and its usage. It is no longer possible to ignore it! From Charli D'Amelio, the most followed dancer on the social network, to Emmanuel Macron, Levi's, or McDonald's, everyone has invested in TikTok to address their community. This book provides the keys to understanding the platform's success, its codes, and how to use it in your communication plan to exploit its full potential.
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