by Miguel Ángel Pérez Ruiz · Sintesis · tapa blanda · ISBN 9788477383536
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This book by Miguel Ángel Pérez Ruiz, published by Síntesis, explores the basic concepts that define the main actors in the advertising profession: advertisers, agencies, and media. It offers a detailed view of each, considering the foundations on which advertising activity is based and its points of convergence. Ideal for students and marketing and advertising professionals.
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