by Keith Ward · Heinemann Professional · tapa blanda · ISBN 9780434922215
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«Financial Aspects of Marketing» is Keith Ward's manual on the financial management of marketing, published by Heinemann Professional in hardback.
Explains how to apply financial criteria to marketing: budgets, cost-benefit analysis of strategies and evaluation of the economic performance of campaigns. Its practical approach provides tools to underpin investment decisions and measure their contribution to company results.
Work published in 1989 in English, with 434 pages, in The Marketing Series, for the Certificate level of CIM (Chartered Institute of Marketing).
For CIM students and marketing professionals who need to integrate the financial perspective into the planning and evaluation of their campaigns.
Keith Ward is an English philosopher and theologian. He is a fellow of the British Academy and a priest of the Church of England. He was a canon of Christ Church, Oxford, until 2003. Comparative theology and the relationship between science and religion are two of his main topics of interest.
