by Juan Antonio Trespalacios, Rodolfo Vázquez Casielles · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788497324700
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«Estrategias de distribución comercial» is the manual by Juan Antonio Trespalacios and Rodolfo Vázquez Casielles, published by Paraninfo in paperback.
Research work analysing the design of the distribution channel and the relationship between manufacturers and retailers, organised into four blocks: theoretical framework of commercial distribution, typology of distributing companies, retail marketing strategies and manufacturer distribution strategies.
First edition published on 28 April 2006. Belongs to the collection «Marketing y Comercio».
Intended for undergraduate and postgraduate students, MBA programmes and executives involved in commercial distribution decisions.
