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Distribución comercial
4.5
Negocios y EconomíaISBN | 9788447008780
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Product details
Pages: 466 pages
Author: Rodolfo Vázquez Casielles, Juan Antonio Trespalacios Gutiérrez
Publisher: Editorial Civitas
ISBN: 9788447008780
Format: tapa blanda
Language: es-ES
Release date: 1/1/1997
ISBN: 9788447008780
Synopsis of Distribución comercial
Este libro explora las estrategias de fabricantes y minoristas en el ámbito de la distribución comercial. Analiza la tipología de las empresas de distribución y las estrategias de marketing aplicables. Se centra en el ámbito de la distribución comercial, las empresas de distribución y las estrategias de marketing para empresas minoristas. Incluye referencias bibliográficas.
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