Distribución comercial

Synopsis of Distribución comercial

«Distribución comercial» is the manual by Rodolfo Vázquez Casielles and Juan Antonio Trespalacios Gutiérrez (Editorial Civitas, paperback, 466 pages, in Spanish).

Examines how commercial distribution is organized and what functions manufacturers and retailers fulfil. Classifies the main types of trade and distribution companies and reviews the marketing strategies that retailers can apply. The text is completed with bibliographic references.

First edition, published in 1997. Belongs to the Biblioteca Civitas Economía y Empresa, series Tratados y Manuales.

For students and professionals of economics, marketing and commercial management interested in distribution and retail trade.