by Richard Beckhard, Wendy Pritchard · tapa blanda · ISBN 9788434218598
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«Estrategia para el cambio» is the business management manual by Richard Beckhard and Wendy Pritchard, published by Parramón in paperback (in Spanish).
It analyses change management in complex organisations: it starts from the tension between short-term efficiency and long-term business health, and proposes criteria for deciding whether a transformation can be undertaken with current structures or requires creating a special structure to direct the effort.
The book carries the subtitle «La gestión en la organización empresarial» and belongs to the Gestión y Empresa collection; it was published in 1994.
For executives and managers of public or private organisations facing change processes who need to decide how to structure them.
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Richard Beckhard (1918–1999) was an American organizational theorist, adjunct professor at MIT, and researcher in the field of organization development.
