by Richard Beckhard, Wendy Pritchard · tapa blanda · ISBN 9788434218598
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«Estrategia para el cambio» is the business management manual by Richard Beckhard and Wendy Pritchard, published by Parramón in paperback (in Spanish).
It analyses change management in complex organisations: it starts from the tension between short-term efficiency and long-term business health, and proposes criteria for deciding whether a transformation can be undertaken with current structures or requires creating a special structure to direct the effort.
The book carries the subtitle «La gestión en la organización empresarial» and belongs to the Gestión y Empresa collection; it was published in 1994.
For executives and managers of public or private organisations facing change processes who need to decide how to structure them.
Richard Beckhard (1918–1999) was an American organizational theorist, adjunct professor at MIT, and researcher in the field of organization development.
