by Lucía Sutil · Javier Vergara · tapa blanda · ISBN 9788474171532
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«Estimulación subliminal» is the psychology essay by Lucía Sutil, published by Javier Vergara in paperback (180 pages, in Spanish).
The book studies subliminal stimulation and the hidden messages that, according to its author, guide behaviour. It explains how advertising and the media use stimuli that the receiver does not consciously perceive and how they can condition everyday decisions and behaviours.
For those interested in psychology, communication and advertising, and for students or marketing professionals interested in subliminal persuasion.
