
by Gail F. Goodman · Wiley · tapa dura · ISBN 9781118101025

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«Engagement Marketing» is the marketing guide by Gail F. Goodman, published by Wiley in hardback (224 pages, in English).
Guide for small businesses and non-profit organizations on how to use social media and mobile technology to turn customers into advocates and increase sales. Includes tips for attracting new customers, earning positive reviews, and expanding the business's network of contacts.
Gail F. Goodman was CEO of Constant Contact, an email and social media marketing company, when the first edition was published in April 2012.
Aimed at small business owners and managers, freelancers, and non-profit organizations interested in digital marketing and social media.
