by Manuel Artal Castells · Pirámide · tapa blanda · ISBN 9788436817782
VAT included
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«El vendedor profesional» is the marketing and sales manual by Manuel Artal Castells, published by Pirámide in paperback (400 pages, in Spanish).
Manual aimed at salespeople and marketing students. It covers the concept and scope of marketing, sales management and sales team management, factors of sales performance and salesperson skills, and closes with interviews with salespeople and sales executives.
Third edition, published on 6 June 2003 as part of Pirámide's Empresa y Gestión collection.
For salespeople, sales executives and marketing students who want to deepen their knowledge in the sales area.
