by Malcolm Gladwell · Taurus · tapa blanda · ISBN 9788430627707
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How do epidemics, trends, bestsellers, or word-of-mouth phenomena arise? In this groundbreaking work, Malcolm Gladwell analyzes the trajectory of various products and trends to discover how and why the tipping point is reached, where something becomes a mass phenomenon. Through an approach that blends journalism, scientific studies, and sociology, the author examines how ideas, messages, and behaviors spread among us much like viruses.
Gladwell introduces us to the people responsible for spreading new trends and explores cases as varied as fashion, children's television programs, and direct advertising. This book is an essential read for understanding the mysterious changes that mark our daily lives, offering a fascinating insight into the process of idea contagion and how small details can make a big difference.
