by Malcolm Gladwell · ISBN 9788430606344
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In 'The Tipping Point', Malcolm Gladwell explores how certain products and trends achieve massive success, identifying the crucial moment when they become viral phenomena. Through diverse examples, from fashion to advertising, Gladwell analyzes the individuals who drive these trends and unravels the process of contagion of ideas, revealing the keys behind the mysterious changes that shape our daily lives.
Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
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