by Luis María Cano Plá · Centro de Estudios Financieros, S.L. · tapa blanda · ISBN 9788445413906
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The book 'El poder del ingenio' by Luis María Cano Plá explores creative strategies for success in marketing and advertising. Published by the Centro de Estudios Financieros, this text offers a chronicle of the marketing world, ideal for advertisers, entrepreneurs, and marketing managers. Through examples and analysis, the author reveals the secrets behind iconic advertising campaigns and how big ideas are installed in the consumer's mind.
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