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ISBN: 7706894061105
El Plan de Mercadeo es una guía práctica para preparar y poner en marcha un plan de mercadeo efectivo. Escrito por William Luther, este libro ofrece una visión clara y concisa de los elementos esenciales para desarrollar estrategias de marketing exitosas. Ideal para estudiantes y profesionales del área, esta edición de Norma proporciona las herramientas necesarias para alcanzar los objetivos comerciales.
