by Miguel A. Furones · Salvat · tapa blanda · ISBN 9788434578036
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«El mundo de la publicidad» is the popular essay by Miguel A. Furones, published by Salvat in paperback (64 pages, in Spanish).
The essay analyses advertising as a communicative activity and reviews its closest forms: propaganda, commercial information and public relations. With a popularising approach, it addresses the economic role of the advertisement and its social dimension, drawing on historical examples of commercial communication and period illustrations.
Published in 1980, it is part of Salvat's Temas clave collection (number 2, Aula Abierta Salvat series) and includes colour and black-and-white illustrations.
Aimed at readers seeking an introduction to advertising and public relations, without requiring prior knowledge.
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