by Alain Wellhoff, J. E. Masson · DEUSTO: BIBLIOTECA DEUSTO · tapa dura · ISBN 9788423415458
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This book, titled 'El Merchandising. Rentabilidad y gestión en el punto de venta', delves into the strategies and techniques for optimizing profitability at the point of sale. Published by Deusto in 1997, this hardcover book offers a detailed view on how to effectively manage merchandising to maximize profits. Ideal for students and professionals in marketing and commercial management.
