by Xavier Gimbert · Deusto · tapa blanda · ISBN 9788423420254
VAT included
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«El enfoque estratégico de la empresa: Principios y esquemas básicos» is Xavier Gimbert's strategy manual, published by Deusto in paperback.
A manual that introduces business strategy in an accessible way: it guides the reader through the strategic reflection that leads a company to question the pillars of its business and to connect the key concepts and tools of management. It simplifies the stages and offers mental frameworks for navigating an unpredictable environment.
2007 edition, 196 pages, part of the Management collection. Text in Spanish.
Aimed at entrepreneurs, executives and future managers who want to structure their ideas about a company's strategy.
