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El enfoque estratégico de la empresa
by Xavier Gimbert · Deusto · tapa blanda · 196 pages
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Pages: 196 pagesAuthor: Xavier GimbertPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/11/2007ISBN: ISBN 9788423420254
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Synopsis of El enfoque estratégico de la empresa
Este libro de Xavier Gimbert, publicado por Deusto, ofrece una visión innovadora sobre la gestión estratégica empresarial. Explica de manera accesible el proceso de reflexión estratégica, permitiendo a las empresas replantear aspectos clave de su negocio. Integra conceptos y herramientas esenciales, explicando su importancia e interrelaciones. A pesar de su complejidad, simplifica cada concepto para facilitar su comprensión, ofreciendo a empresarios y directivos esquemas mentales claros para enfrentar un entorno empresarial en constante cambio.
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