by Xavier Gimbert · Deusto · tapa blanda · ISBN 9788423416035
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«El enfoque estratégico de la empresa: principios y esquemas básicos» is Xavier Gimbert's business strategy manual (Deusto, paperback).
It explains the strategic reflection process that allows a company to rethink the key aspects of its business. It covers operational and strategic management, competitive advantage, internationalisation and the value chain, and integrates management concepts and tools by showing their interrelationships.
Work published by Ediciones Deusto in Bilbao in 1998; paperback, 193 pages, in Spanish. ISBN 9788423416035.
Aimed at current or future entrepreneurs and executives who want clear mental frameworks to face a changing business environment.
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